How innovation keeps Mars ahead in the snacking game

TechNexus explores how Mars, one of the world's largest snacking companies, stays ahead through innovation and startup partnerships. From R&D strategy to new product development, this deep dive reveals how a century-old company maintains its competitive edge in a rapidly evolving consumer market.

At TechNexus Venture Collaborative, we're experts in corporate innovation. For a decade, we've accelerated business opportunities between leading corporations and hundreds of startups, creating new products, services, and business models to help drive growth. We’re also deeply connected to Chicago, which we’ve called home since our founding in 2007. Combining our corporate innovation chops and love for the Windy City, TechNexus is launching a series called Corporate Innovation, Chicago Style. This interview series will offer Q&As with executives at iconic Chicago corporations who discuss their approach to technology, startups, and innovation. Innovation is at the heart of Mars' continued success with a long history of beloved snacking brands, including M&Ms, Snickers, KIND bars, Orbit gum, and Starbursts to name a few. But in the ever-evolving food industry, resting on past successes is not an option. Mars understands that continuous innovation is essential to stay relevant and meet the changing demands of consumers. Mars, whose Mars Snacking division is based in Chicago, has a global presence in the snacking industry, with its products enjoyed by millions worldwide. But for Mars, innovation means more than just maintaining market share. It's about anticipating future trends, embracing new technologies, and creating products that delight and inspire. We spoke with Greg Hocking, an R&D and Innovation Leader at Mars Snacking, about the company's approach to innovation, its focus on external partnerships, and technology's role in shaping the company’s future. Q: Let's start by talking about corporate innovation at Mars. How does a company with such beloved and iconic brands like M&Ms approach innovation? How do you balance new innovations while still delivering timeless, beloved products? A: It's a balance. We cherish our iconic brands and maintain the quality and consistency that consumers expect. But we also recognize the need to evolve and innovate.

By Matt Meyers at TechNexus Venture Collaborative