ReelCrafter is elevating audio and video portfolios for creatives

For composers, musicians, and sound designers, effectively pitching their work can make or break their careers. ReelCrafter gives audio professionals a platform to seamlessly present their reels while gaining analytics on how their work is being received by potential clients.

For composers, musicians and sound designers, the ability to pitch their work effectively can make or break their careers. Yet, for years, the industry lacked a tool that allowed creatives to seamlessly present their work while also gaining insight into how their reels were received. Enter ReelCrafter , a platform designed to give audio professionals control over how they showcase their work and track engagement. Co-founded by Sam Hulick, an award-winning composer known for his work on the Mass Effect video game series, and Sara Pocius, a creative leader and art director with a strong UI/UX foundation, ReelCrafter emerged as a solution to a problem Hulick faced firsthand. “Traditionally, we would just send examples of our music over Dropbox or Google Drive,” Hulick said. “You’d send it off and wouldn’t know if anyone got your email or listened.” With a strong demand for such a tool among fellow composers, ReelCrafter launched in 2016, starting as a passion project built by Hulick. Pocius, with her background in UI and art direction, quickly saw the need for better visual presentation and became deeply involved. In 2020, ReelCrafter was accepted into Techstars Chicago, an accelerator program that provided funding and mentorship. “That was the point where we were able to quit our day jobs and focus fully on the company,” Hulick said. “And then, of course, the pandemic hit right after. So that was terrifying—we really had to make it work.” Over the years, ReelCrafter has grown steadily, serving thousands of creatives, including film and TV composers, sound designers, singer-songwriters, and even video editors. Major entertainment companies like Disney, Netflix, Universal Studios and Apple TV now recognize ReelCrafter, thanks to the many composers who use it to pitch their work. The company operates on a subscription-based model, with tiered pricing and a free plan that helps bring in new users. ReelCrafter has never had a month without growth since its launch, with chu

By Jim Dallke at TechNexus Venture Collaborative