How social effects from the COVID-19 pandemic shape the future of outdoor recreation

The COVID-19 pandemic triggered an unprecedented surge in outdoor recreation participation, especially among younger demographics. This analysis examines how lasting behavioral shifts — from camping to kayaking to hiking — are reshaping the outdoor industry and creating new opportunities for startups.

This year marks an unprecedented level of participation in outdoor recreation. During the COVID-19 pandemic, people all over the world turned to outdoor recreation as a safe way to move more and socialize when large gatherings were canceled, and restrictions were placed on indoor activities. The surge in activity and rise in engagement from younger generations (Gen-Z, Millennials) make outdoor recreation an industry ripe for tech disruption. While the pandemic persists, there may be a more permanent shift in consumer behavior over time as people continue to seek outdoor experiences. The Surge In 2019, roughly half of the US population did not participate in any outdoor recreation whatsoever1. This unbelievable statistic was upturned this summer, with an influx in new participation: 81% of Americans reported that they got outside this May and expected to do it again2. Forty-three percent of Americans said they would participate in more outdoor activities due to COVID-19 social distancing rules3. During the summer of 2020, first-time outdoor recreation participation exploded among a younger, more diverse demographic. According to the U.S. Census Survey , nearly half of Gen Z and Millennials say they’ll be getting outside more, and the younger the respondent, the more likely they were to get outdoors. As the attitudes shift and participation expands, there is a growing opportunity to convert more individuals into outdoor enthusiasts and increase future participation. The Outdoor Industry Association (OIA) data confirms an increase in outdoor activities due to COVID-19. Interest in boating is at an all-time high. Local parks and trails are far busier than usual. It's even harder to find trail parking. Plus, many are purchasing new outdoor equipment and gear, ranging from bikes to hiking boots to camping. While increased participation persists through the fall and winter months due to continued COVID-19 restrictions, looking specifically to April, May, and June4, the lar

By Cristin Pacifico at TechNexus Venture Collaborative