Meet Centerlined: Bringing clarity to cloud and IT decisions for growing tech companies

Two tech veterans with a combined 45 years of industry experience built Centerlined to cut through the noise of enterprise technology procurement. Their data-driven decision tool helps growing companies make smarter cloud and IT choices without the months-long research process.

Centerlined co-founders leveraged their collective 45 years of tech industry experience to build a technology procurement consultancy that simplifies the buying process for businesses. Providing data-driven solutions to strengthen strategic decision making, Centerlined aims to help companies cut down on research efforts and optimize business outcomes. Jeff Becker and Tim Conti first crossed paths more than fifteen years ago through their work in the technology industry. Eventually, they decided they could combine their expertise to carry the torch forward and develop their own company. As firm believers in helping clients, the pair keeps their business plan simple: help as many customers as they possibly can. Using lessons learned from their previous company, the duo designed Centerlined for organic growth where the customer can drive. Companies work with Centerlined to save time and money when making technology decisions. Buying technology for a company (like cloud infrastructure, AWS services, cybersecurity, or managed IT) is often complicated, expensive, and confusing. Centerlined handles that entire process so business owners don't have to do it themselves. The firm audits a company’s current technology usage, researches and presents the best tech options, negotiates the best price and manages new vendors. “The technology market is evolving so fast it's literally impossible for anyone to keep up,” Conti said. “The goal has always been to build processes and frameworks and give our customers tools to make better technology decisions.” With the rapid movement within the technological industry, companies feel an immense pressure to keep up with the momentum. However, the threat of making the wrong call can damage a company’s ability to remain competitive. Centerlined helps customers have confidence in their decision making with the help of its data-driven tool. “The risk of making the bad decision lingers with you for years,” Conti said. “It's hard to unwind that.

By Maya Benjamin at TechNexus Venture Collaborative