On Recreation Vehicles: Why TechNexus Invested in Cabana

RVs carry large price tags and are typically owned by a mature demographic — but a new generation wants the experience without the ownership burden. Cabana combines free-floating car-share convenience with boutique hotel amenities to open up mobile hospitality to a broader market.

We're proud to introduce our latest investment: Cabana , a mobile hospitality startup combining the convenience of free-floating car share and the best of boutique hotel amenities. HQ: Seattle, Washington Founder: Scott Kubly The opportunity: Recreation Vehicles (RVs) can come with some large price tags, and as such, are typically owned by a mature demographic. But, in recent years, RV owners have seen a shift to accommodate a wider age range of interested parties. A study conducted by Go RVing found that RV ownership has increased by 62% in the past few years, with significant growth being attributed to 18-34 year-olds (making up 22% of the market last year). Insert Cabana: Cabana operates the concierge RV rental experience designed with the consumer in mind. By incorporating both rental and travel planning together, Cabana wraps the perfect trip up in a bow. In addition to van rentals, they offer full-service experience booking and planning software to make the entire customer experience of driving and staying in an RV as simple of a process as possible. By focusing on the consumer experience, they've combined the boutique hotel experience of van rentals with personalized, contactless trip planning to provide a comprehensive luxury experience. How it began: Founded in 2019 by Scott Kubly, a seasoned veteran in the travel and mobility sphere, Cabana started as a luxury “mobile hotel” and experienced explosive growth following the global pandemic, which sparked higher interest in alternative travel. Why we’re investing: Cabana lowers the barrier to entry for a new segment of young and young-at-heart customers that desire a high-end ‘hotel on wheels’ adventure. Collaboration with Cabana unlocks customer access, product insights, new design thinking, and manufacturing/supply chain partnerships, which brings substantial strategic value to our Corporate Partners. Our team is eager to continue playing a role in Cabana’s growth journey and looks forward to supporting its

By Multiple Authors at TechNexus Venture Collaborative