Six Questions with Easol's founder Lisa Simpson

Easol co-founder Lisa Simpson shares how the company built the all-in-one toolkit for experience creators. In this Q&A, Simpson discusses the creative process, scaling a platform used by experience businesses worldwide, and what drives her as a founder.

Six Questions is a Q&A-style interview series with our portfolio founders from their unique entrepreneurial perspective. Lisa Simpson is the co-founder and Chief Creative Officer at Easol Walking and chatting about ideas in nature. How do you explain your company to friends and family? Easol is the all-in-one toolkit for experience creators. Our software enables anyone to run and grow their experience business online. What do you like most about being an entrepreneur? What do you like least about being one? I love having the ability to apply design and creative thinking to solve problems and build something that genuinely brings happiness to our creators. The hardest thing for me is on a constant rollercoaster of ups and downs and highs and lows - it can be daily, weekly, hourly, even by the minute sometimes - something happens that could bring your immense joy and then or significant discomfort deep in the pit of your stomach. Getting comfortable with this and learning to ride the wave is the challenge! What metric do you think about the most, and why? MRR and NPS. We are focused on both of these after hitting product-market-fit (PMF) and profitability in 2019 through customer referral alone. Right now, we are now laser-focused on scaling our product and customer success metrics whilst growing revenue. We spend our annual team Christmas party at Rise Festival, here we are celebrating an unforgettable 2019. What creative things do you do to develop a likable company culture? During COVID-19, we've been organizing regular all-team skill-sharing learning sessions where we set out topics each week related to what we are working on as a company (e.g., brand building, resilience, product design, etc.). We watch videos to learn and get inspiration from experts or ask guest speakers to host a session with Q&A. As part of our onboarding, we also set a challenge for new team members to 'become an experience creator!' They have to create, sell, and run their own exper

By Madelyn Rutter at TechNexus Venture Collaborative